I suspect this bit of news may raise eyebrows in the blogging community:
PHILADELPHIA (AP) -- The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.You can read the rest of this very short article here:
It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.
Most of the books I review here are provided by the publisher, but I have never received a dime for a review. Sometimes I disclose the fact that the book I am reviewing was provided by the publisher or author, but I often don't think to do so. It's an 11,000 fine per violation! Will I face a fine for being forgetful? Am I going to have to include some legal mumbo-jumbo on each review post?
I wonder if this new regulation will cover magazines, too. They're doing it for profit. I'm just doing it for the love of it.